Giving Season Social & Email

For AB Charities' Giving Season campaign, the goal was to inspire recurring donations by showing the long-term impact of sustained giving. The creative direction leaned into growth and community—using nature-inspired visuals as a metaphor for building change over time.

I contributed custom illustrations for the social media component, working within AB Charities' established illustration style to create assets that felt warm, approachable, and true to the brand’s visual language. The illustrations emphasized growing donations and support without directly referencing money, using organic elements like leaves, plants, and hands.

The overall campaign spanned social, email, and digital assets, helping AB Charities' encourage recurring donations as a key driver of impact.

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