American Standard Campaign

This campaign reimagined American Standard through a more personal, residential lens. Instead of relying on specs or product shots, we told the story of a family growing older in their home, with the same HVAC system quietly supporting them through the years.

I co-led creative development across concept, script, and visual storytelling, partnering with strategy, copy, and production to evolve the brand into a more human, emotionally resonant space. I led visual planning across wardrobe, props, and shot composition to reflect the timeline of the story. On set, I worked with the director, creative team, and production partners to keep everything aligned.

Beyond the commercial, I helped extend the campaign across print and social to ensure consistency in tone and design. The final work felt warm, multi-layered, and rooted in real life, showing that long-term performance can still feel personal.