Annie's Fruit Friends | Pouch for All :30

Fruit Friends needed a fun, quick-hitting video to showcase Annie’s Fruit Friends—a new addition to their snack lineup. The goal: create a 30-second spot for YouTube and digital platforms that communicated ease, energy, and kid-friendly appeal, all while introducing the Annie’s brand within the Fruit Friends family.

I partnered with my senior copywriter and a team of interns to concept a match cut-style story that followed a kid through different parts of his day, with Annie’s Fruit Friends as the one constant. From classroom to playtime to home, each transition was designed to feel seamless and full of motion.

I led art direction, guided intern contributions, and helped shape the visual tone and flow from concept through post. The result was a playful, polished piece that made Annie’s Fruit Friends feel like a natural part of everyday adventures.

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