Fantastic Fungi Web Design UI/UX

Fantastic Fungi needed a digital experience that captured the wonder of the film while supporting the commercial side of the brand. The goal was to create something immersive and organic, blending storytelling, education, and e-commerce into one seamless journey.

We designed an interactive, scroll-driven site that guides users underground into the mycelium network, revealing content and products as they explore. It was built to feel like discovery, not a sales pitch.

I co-creative directed the project, leading design and visual direction with my team. We created a system that layered rich textures, film stills, and bold typography to make the site feel alive, while keeping the shop intuitive and easy to navigate. Every detail was intentional, from the pacing of scroll animations to how product pages echoed the visual world of the film.

The result is a digital experience that feels like a natural extension of the documentary. It invites, educates, and inspires while driving growth.