Sparkling Ice | Anything But Subtle Campaign

This campaign was built to make Sparkling Ice stand out in a category full of quiet, clean design. We leaned into what made the brand different and brought the Anything But Subtle flavor platform to life through smashed fruit, bright color, and energetic design.

I drove concept and campaign execution with a team of art directors and copywriters, shaping the creative across video, activations, retail, email, social, and digital. I also helped guide the Flavor Lab video series, building keyframes and visual direction to keep the tone sharp and consistent across every channel.

The final work was vibrant, playful, and unapologetically loud. Exactly what the brand needed to break through.