Mariners Marketing Campaign

For the Handcrafted seasonal campaign, we set out to create a bold, textural visual system that could flex across print, digital, social media, and on-air platforms. The goal was to inject a fresh, energetic feel into the Root Sports brand—one that captured the excitement of live sports while giving the creative a distinctly tactile, human edge.

I developed the visual system, art directing and designing assets for transit ads, billboards, print ads, digital banners, social templates, and on-air graphics. The style leaned into layered textures, bold brush strokes, and dynamic typography—bringing a handcrafted energy to each piece. I collaborated closely with the animation team to ensure consistency across motion, and worked with the marketing team, the Seattle Mariners, and other Root Sports/AT&T SportsNet pro teams to ensure the look resonated with fans.

The final campaign gave Root Sports a fresh identity for the season—one that felt handcrafted, energetic, and ready for game day.

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