Nature's Bakery | Fig Bar Romance :30

For this piece, the goal was simple: make people crave a Nature’s Bakery bar. We focused on capturing the product in a way that felt warm, natural, and downright delicious—inviting viewers to imagine the taste, texture, and joy of the snack itself.

I worked closely with my senior copywriter partner to concept and script the video, developed keyframes to set the visual tone, and collaborated with the production team to bring the story to life on set. I also helped select talent, created wardrobe and prop lists, and oversaw the details that made the piece feel rich and crave-worthy.

The final video delivered a sensory experience that made Nature’s Bakery bars feel not just like a snack, but a little indulgence you want.

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