Nature's Bakery | The Hike :30

The Hike was created to position Nature’s Bakery as feel-good fuel for real-life adventures. Set on a family hike, the spot brought together warmth, quirk, and a touch of humor—centered around the idea of bringing “home” into nature to share a snack.

I partnered with the copywriter to develop the concept and keyframes, helped select talent, and pulled together wardrobe and prop lists to align with the brand’s tone. On set, I collaborated closely with the production team, director, and client to bring our playful, branded world to life.

The result: a lighthearted, wholesome campaign that felt as real and enjoyable as the bars themselves.

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