Nature's Bakery | The Hike :30

This campaign set out to position Nature’s Bakery bars as feel-good fuel for real-life adventures. We built the story around a family hike, using warmth, humor, and a little quirk to show how something as simple as a snack can bring comfort outdoors.

I helped lead concept development and visual storytelling alongside my copy partner, shaping keyframes, wardrobe, and casting to align with the brand’s tone across touchpoints. On set, I guided visual direction in collaboration with the director, production team, client, and our creative team to keep everything aligned.

The final spot felt light, familiar, and on brand. It captured exactly what we set out to make.

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