The Genius Brand Rebrand

Genius makes mushroom-based supplements with real cognitive and physical benefits, but the brand wasn’t reflecting that. It felt more functional than premium and didn’t fully convey the quality or science behind the product.

The goal was to reposition Genius as a higher-end, more trustworthy brand with a clear point of view. I partnered with the Creative Director (Copy) to develop Mind Unlocks Body, a concept built around the connection between mental clarity and physical performance. We worked together across videos, landing pages, and social to bring the new direction to life.

I led visual direction from early concepting through final delivery, collaborating with the animator, production team, and developer to keep everything aligned. To stay on budget, we used stock footage. I handled the selects and oversaw edits to make sure the tone stayed sharp and consistent. I also built a landing page system for desktop and mobile, created social assets, and used AI-generated imagery to help push the look into more elevated territory.

The result was a brand that felt cleaner, more confident, and built for the next phase of growth.