Tommyknocker Rebrand / Package Design

Tommyknocker Brewery, a 28-year-old Colorado brand, needed a refresh to stay relevant in a changing market. Their packaging and website were outdated, speaking mostly to an older demographic (55–65), while the brand’s next generation of potential fans—urban 28–32 year olds with a love for mountain getaways—felt overlooked.

I teamed up with my husband, Nate, to lead the art direction for this project. We worked alongside the leadership team and strategy partners at Ahead of the Curve to rethink the visual identity while keeping the Tommyknocker spirit alive.

Our approach:
• Brighten the color palette and clean up typography for a fresher, more modern look
• Expand the size of the iconic Tommyknocker face for stronger brand recognition
• Create playful collage-style illustrations to capture the energy of mountain towns
• Redesign the website to reflect the updated vibe
• Update in-house menus with a handcrafted, modern feel

The result: a brand system that feels bold, fresh, and ready for a new generation—without losing the heart of what makes Tommyknocker, Tommyknocker.

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