Client
LHH
Industry
Professional Services
Partner
Yes& Agency
(01)
Project overview.
LHH needed a campaign that approached layoffs with empathy instead of corporate gloss. The goal was to help companies communicate with compassion and guide individuals through career transitions with dignity, turning a difficult moment into something more human.
(02)
Challenge.
Layoffs are rarely communicated with care. Most brands rely on stiff, impersonal language that makes an already hard experience feel even colder. LHH set out to change that, creating a campaign that spoke directly to the reality of being let go, without sugarcoating it or offering false optimism.
The challenge was to find the right balance: acknowledge the truth while helping people move forward. Messaging had to feel honest and grounded while still offering a sense of possibility.
(03)
Result.
We built a tone of voice rooted in empathy and transparency. I set the visual direction through stylescapes and keyframes, aligning the team around tone, layout, and pacing. From there, I led creative direction across platforms, guiding a Senior Art Director, Copywriter, and Animator through rollout across web, video, social, and email.
The final system helped LHH show up with clarity during a sensitive moment, replacing cold corporate language with something more supportive and real. The campaign helped reposition LHH as a brand focused on people, not process
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