Client
The Genius Brand
Industry
Wellness
Partner
Yes& Agency
(01)
Project overview.
Genius Brand was an established player in the mushroom supplement space, but their brand wasn’t showing up consistently in market. Across campaigns, content, and product pages, the look and feel shifted, making it harder for the brand to feel premium, trustworthy, and fully realized within a crowded category.
I partnered with the Creative Director of Copy to shape a campaign that brought both clarity and cohesion. The goal was to elevate how Genius showed up visually and emotionally, grounding the work in their core archetypes, Sage and Creator, while building a system that could scale across channels.
(02)
Challenge.
Genius needed to solve for consistency and credibility at the same time. The brand had strong products and a clear point of view, but no unifying visual system to carry that story across platforms. At the same time, the work needed to feel premium on a limited budget and avoid drifting into anything overly clinical or generic within the wellness category.
The challenge was to create a campaign and visual language that balanced education with creativity, positioning Genius as knowledgeable and trustworthy while remaining approachable and human. That system also needed to work across video, social, and digital commerce without fragmenting the brand.
(03)
Result.
The campaign brought cohesion to how Genius showed up in market, unifying video, social, and product landing pages under a more elevated and consistent visual language. The work reinforced the brand’s authority in the space while keeping the tone accessible and grounded.
Beyond the campaign itself, the visual system provided Genius with a clearer foundation for future growth. It established a look and feel the brand could continue to build on, helping them show up with more confidence, consistency, and credibility as they scale.
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