Client
Namchak
Industry
Wellness
Partner
M Booth + Ember Design
(01)
Project overview.
Namchak came to the work with intention, depth, and a clear point of view, but their digital presence wasn’t reflecting it. Despite having a logo and brand book, the website lacked a cohesive story or visual language that truly captured who they were. After months of trying to land on a direction, the brand still felt just out of reach.
My partner and I were brought in through M Booth to creative direct the website and help uncover that missing clarity. The goal wasn’t to reinvent Namchak, but to uncover a stronger expression of what already existed and translate it into a digital experience that felt grounded, elevated, and trustworthy.
(02)
Challenge.
Namchak’s challenge wasn’t substance, it was translation. Their mission, teachings, and community carried real weight, but the brand tools didn’t yet give them a way to show up with confidence and consistency online. The site needed to feel human and credible, calm without being cold, and expressive without drifting into abstraction.
The work began with alignment. We led exploratory workshops with the team to better understand the target user, their motivations, and what trust looks like in this space. From there, we developed stylescapes that helped everyone visualize the brand’s potential, giving shape to a visual language that could carry across a large, complex site. That foundation guided creative direction across every page, from high-level storytelling to detailed user flows.
(03)
Result.
The final website gave Namchak a cohesive system and a clear point of view they could grow into. It unified a large digital ecosystem under a single, confident story while remaining approachable and grounded. The collaborative process built strong trust with the client and agency team, allowing for close partnership across designers, developers, and stakeholders throughout execution.
Following the launch, we were brought back on to design Namchak’s course catalog, extending the visual language into a new product offering while maintaining consistency with the refreshed brand. Together, the work elevated Namchak’s presence and gave them a flexible foundation that supports both growth and credibility.
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